DTC Popup Fixes

💰 Lighting brand sitting on a goldmine

I just analyzed LitONES’s popup, and something immediately caught my eye. They’re sitting on a goldmine of remote work customers but their email capture feels like it was built in 2019. I spent almost 2 hours breaking down every piece of their popup strategy—from timing triggers to mobile experience—and found 4 major conversion leaks. I do this same analysis during strategy calls with consumer electronic and remote work tech brands. But because you’re subscribed to this newsletter, you’re...

10 days ago • 4 min read

💡 Yeelight's $10 off popup is broken

I spent about an hour this week analyzing Yeelight’s email capture popup. They’re a reputable smart lighting brand but their popup has some gaps. What I’m about to show you is the same popup breakdown I use during my strategy calls with smart home and tech accessory brands. My goal is to help you turn website traffic into an email list that converts without training customers to wait for discounts. Alright, let’s check out Yeelight’s popup: Click to see a larger image Why Yeelight caught my...

24 days ago • 4 min read

🔄 Turn "no thanks" clicks into paying customers

This week, I dove deep into Oakywood’s website popup. What began as a quick look at wooden desk accessories became a 2-hour deep dive into their mystery discount popup strategy. What I’m about to show you is the same breakdown I provide during strategy calls with DTC Mac and remote work tech accessory brands. My goal is to help you turn website traffic into cash. My main focus is on building email lists that convert, without using discounts as bait. Ready? Here’s the Oakywood popup: Click to...

about 1 month ago • 4 min read

💼 Tomtoc popup breakdown (6 upgrades)

This week, I dove deep into Tomtoc’s website popup. What began as a quick look at laptop sleeves became a 90-minute deep dive into their discount-focused popup strategy. What I’m about to show you is the same breakdown I provide during strategy calls with consumer tech accessory brands. My goal? Help you turn website traffic into cash through email lists that convert without discount bribing. Ready? Here’s the Tomtoc popup: Click to see a larger image Why Tomtoc caught my attention Tomtoc...

about 2 months ago • 5 min read

❌ Why do visitors close your popup?

Last week, I dove deep into Lofree’s website popup. I spent about 60 minutes analyzing their email capture strategy across both desktop and mobile. I was curious to see how they turn visitors into email subscribers. I use this same breakdown during strategy calls with DTC tech accessory brands. My goal is to help them turn website visitors into buyers without relying on discounts. Want one for your brand? Book a free strategy call with me. Ready? Here’s Lofree’s popup: Click to see a larger...

2 months ago • 4 min read

📉 4 popup mistakes costing you 60% of subscribers

Last week, I took a long look at MagBak’s website popup strategy. I spent about 90 minutes looking at their method on desktop and mobile. I wanted to see how they turn visitors into email subscribers. I use this same breakdown during strategy calls with DTC tech accessory brands. My goal is to help them turn website visitors into buyers without relying on discounts. Want one for your brand? Book a free strategy call with me. Alright, let’s take a look at MagBak’s popup: Click to see a larger...

3 months ago • 4 min read

🪫 Swippitt’s waitlist popup is losing signups (5 specific fixes)

I just spent 75 minutes analyzing Swippitt’s popup strategy, and honestly? They’re making some expensive mistakes. For those who don’t know me, I help DTC tech brands turn traffic into cash through email lists that actually convert—without bribing people with discounts. My goal? Help you build email lists that sell through education, not desperation. OK, here’s Orbitkey's popup: Click to view a larger image About Swippitt Swippitt caught my eye because they’re tackling a universal pain...

3 months ago • 4 min read

split image with leather notebook and zipper bag with white background and black text on the right half

🔑 Orbitkey’s popup breakdown (7 upgrades)

Yesterday, I dove deep into Orbitkey’s website popup. What started as a quick browse turned into a full 90-minute analysis of their discount popup system. In this breakdown, I’ll walk you through my full-stack popup analysis, share the mistakes I see, and ways I’d fix them to maximize conversions. My goal for this breakdown is to share insights and help you turn your own website traffic into cash by building an email list that actually converts into sales (without bribing customers with...

4 months ago • 3 min read

green gradient background with a white keyboard icon in the center

⚡ 3 Mac typing hacks to double your WPM

Remote Work Starter Kit Whether you type with two fingers or touch type, these 3 Mac hacks will help you type faster, more accurately, and comfortably. I’ll cover everything from finger placement to expert tips for efficiency. Let’s dive in! . . . . . 🐌 Why you’re probably typing like it’s still 1995 Okay, let’s be real for a second. You know that moment when someone asks for a “quick” update and you end up staring at your keyboard like you’ve never seen letters before? Yeah, we’ve all been...

4 months ago • 5 min read

green gradient background with a white paw print icon in the center

🐾 New puppy destroying your remote work focus?

Remote Work Starter Kit 📱 View this online 📫 Forwarded this email? Get started Your adorable new puppy doesn’t have to derail your remote work career. Learn how to create a Mac-powered workspace that keeps both you and your furry coworker happy, productive, and out of trouble. . . . . . ⚠️ Quick disclaimer: Always consult your veterinarian for safe and recommended products, treats, and training approaches for your puppy. I’m sharing my lived experience from the past 6 weeks with my Golden...

5 months ago • 6 min read